The advanced LG OLED evo C-Series is better than ever. Powered by the next-gen a9 AI Processor Gen6—exclusively made for LG OLED—for ultra-realistic picture and sound, and even greater brightness.* And the Brightness Booster improves brightness so you get luminous picture and high contrast, even in well-lit rooms.** AI-assisted deep learning analyzes what you're watching to choose the best picture and sound setting for your content. The LG OLED evo C3 not only performs great, but looks great as well. With an almost invisible bezel, it will blend into the background for a seamless look. When you're finished watching, display paintings, photos and other content to blend the LG OLED evo C3 into your space even more. *Based on LG internal testing: 55/65/77/83” LG OLED evo C3 models are brighter than non-OLED evo B3 models and excludes the 42" and 48" LG OLED evo C3. **Based on LG internal testing: 55/65/77/83" LG OLED evo C3 models are brighter than non-OLED evo B3 models and excludes the 42" and 48" LG OLED evo C3.